"On Thursday [last week], I traveled to Vancouver for dinner with twenty of the city’s Leading Ladies in honor of International Women’s Day. Over dinner - and sprinkled with smoke breaks - we explored the role stigma plays in sabotaging a woman’s pursuit of health and happiness. Specifically, the stigma women feel, fear and face around cannabis consumption.
The numbers conveyed in Van der Pop’s “Women & Weed” indicate 1) 75% of female consumers enlist cannabis to feel better and 2) there is a negligible difference between the perceived stigma in legal states (66%) v. non-legal states (70%).
What does this mean for Vancouver’s professional women? Will Canada’s quickly approaching nationwide adult use status ensure these women will feel empowered to turn to cannabis to manage stress? Or feel empowered to seize professional opportunities the cannabis industry certainly offers smart, hardworking, respected women?
A woman’s pursuit of health and happiness is normal. Even if it involves cannabis. And only if you treat it as such. And treat women involved with cannabis normally. Even if you normally wouldn’t."
-April Pride, founder of Van der Pop
Photos by Alison Boulier